"Computer scientists have so far worked on developing powerful programming languages that make it possible to solve the technical problems of computation. Little effort has gone toward devising the languages of interaction." *Don Norman, "The Design of Everyday Things", 1988.*
Today, "user experience" (UX) is a widely recognised term, and companies across various industries are increasingly valuing the role of UX designers. Don Norman notes that the term UX has evolved beyond his initial vision. He intended it to encompass everything affecting a person’s experience with a product, even beyond direct interactions.
Now, UX covers more than just websites, apps, and smartphones. It includes emerging technologies like virtual reality, AI, augmented reality, inclusive design, voice technology, and wearables. For example, designing a self-driving car requires considering the entire user experience, from approaching the vehicle to ending the ride.
At Ocado Group, the importance of UX design is paramount. UX designers play a critical role in crafting seamless and enjoyable experiences for not only the customers, but also the Ocado workforce. They are essential in designing intuitive interfaces for the Ocado online grocery platform, efficient systems for the automated warehouses, and innovative solutions in robotics.
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#### Did you know?
91% of unsatisfied customers don’t complain about their bad experience— they simply leave without giving feedback. [Source](https://info.codeforlife.education/t/c/AQiZyw0Q-rdgGKjdulggirnDGgU_9CX5U90GMJYbagRA7Xu6ymmA9bC5tZ5gGE1hWMo3)
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### New AI primary resources
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Through our partnership with Barefoot Computing, we've crafted engaging lesson plans and videos tailored specifically for students aged 9-11. These activities are designed to spark curiosity and inspire the next generation of technologists.
And the best part? All of these resources are absolutely free! ✨
We have had a great response from our readers to give feedback on our new Python Hub. Thank you to everyone that is helping us to shape the space. Keep an eye out for updates and a release later this year!
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### Rapid Router is becoming renewable!
Our under the spotlight section focusses on one of our volunteers, Ligia. She has been working on various tasks for us alongside her day job at Ocado, meaning that we are making progress in several areas. One of the tasks she has been looking at is working on some new graphics to have a more eco friendly Rapid Router skin, meaning students can [create their own levels](https://info.codeforlife.education/t/c/AQiZyw0Q-rdgGKjdulggtMPDGrLU4sQ3ekfYbTkMrkEipil2nlLVpCPqiLLbSJrNkB_u) using these elements. We will be adding these shortly in our level editor. Let us know what you think when they arrive!
### Under the Spotlight
Ligia Olmos Rossi - Senior UX Designer
I'm a Senior Product Designer at Ocado Technology. My job is to make the website where you can buy groceries online look awesome and easy to use. I've loved drawing and making things look cool since I was really young. I always wondered how the things we use every day are made and how they make us feel. So, I decided to learn how to make them better!
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"I feel really lucky to be able to help make
the world a better-looking and easier-to-use
place for everyone."
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Making websites and apps is like a mix of being super creative, understanding how people think, and knowing how technology works. I kept learning and practising, and now I get to do it as a job! It's not just a job for me, though. Making things look great and work well is like my whole way of life! I feel really lucky to be able to help make the world a better-looking and easier-to-use place for everyone. It's pretty cool to think that something I design can help lots of people buy their groceries with just a few clicks!
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Upcoming events
Come and visit our stall at these upcoming events. We will be available to walk through our products and will be running workshops for Primary and Secondary teachers.
CAS conference 2024, Saturday, 13 July at Ada, the National College for Digital Skills
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Let us know what you think of our newsletter by [getting in touch](mailto:codeforlife@ocado.com?subject=Newsletter%20feedback) and sharing your thoughts and ideas.
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| [](https://info.codeforlife.education/t/c/AQiZyw0Q-rdgGKjdulggqrPCGjr-pQoYidfRAMPUB8SpNcp2WBaV2uVcSEV2N5thyKfP) | [](https://info.codeforlife.education/t/c/AQiZyw0Q-rdgGKjdulgg6sLDGnEoV1LWwjoLDDEnnU5nNuNAw9dbVPGKnYAsAFFy_DdO) | [](https://info.codeforlife.education/t/c/AQiZyw0Q-rdgGKjdulggq7PCGgXRMy9HAtDBpSo75iEvTYss2xkl-ij-bbCM_LiKSnUw) | [](https://info.codeforlife.education/t/c/AQiZyw0Q-rdgGKjdulgg68LDGiNLJq1kKclDH4rzs-I4xlQjiNcpG-yYTHON98bvObVu) | [](https://info.codeforlife.education/t/c/AQiZyw0Q-rdgGKjdulgg7MLDGpkPQT8s8L3HEGzS2YZDL9ra-f2DxLnSL4ORvi_NIInc) |
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[Contact us](mailto:codeforlife@ocado.com?subject=Contact%20us)
Ocado Innovation Limited is registered in England under registered company number 08813912 with its registered office at Buildings One & Two Trident Place, Mosquito Way, Hatfield, Hertfordshire, United Kingdom, AL10 9UL
You can find out about our privacy policy [here](https://info.codeforlife.education/t/c/AQiZyw0Q-rdgGKjdulggrLPCGm8g5yHTY0SKlQzI-S5StnGtVDTyMBuQ0bpNc3mKZqvA)
---
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